The global toy industry is estimated to be USD $75 billion. In 2010, U.S. retail sales of toys generated $21.87 billion, up two percent from $21.46 billion in 2009.

As the trade association for Africa producers and importers of toys, games and entertainment products for the youth market, ATA represents more than 535 manufacturers and importers of toys who account for approximately 85% of all toys distributed in Africa.

ATA has a long history of leadership in toy safety, including responsibility for the development of the first comprehensive toy safety standard. ATA members and staff continue to work with government officials, consumer groups and industry leaders on ongoing programs to ensure safe play.